Copywriter (German/English)

• Generate Ideas for Posts and Stories: Develop creative concepts and write scripts for social media content, ensuring it aligns with the brand’s objectives and engages the target audience.

• Ensure Relevance and Accuracy: Proofread and ensure the accuracy of all published materials, maintaining high standards of quality and professionalism.

• Continuously Improve Content: Analyze content effectiveness (e.g., engagement, conversions) using analytics tools, and continuously seek ways to enhance it based on feedback and data insights.

• Collaborate with Team Members: Work closely with the marketing team to align content with broader marketing strategies and goals, ensuring consistency in messaging and branding.

• Develop Brand Voice and Content Strategy: Assist in refining the brand voice and contribute to the development of a content strategy that supports business objectives.

• Serve as Chief Editor of the Website: Oversee all website content to ensure it is up-to-date, relevant, and aligned with the brand’s tone and goals.

• Stay Updated on Industry Trends: Conduct regular research on industry trends and IT developments, incorporating fresh insights into content to ensure relevance and appeal to the audience.

• Ensure Timeliness and Relevance: Regularly update all materials to reflect the latest industry developments, ensuring they remain relevant to prospective students and the IT field.

• Native German speaker with excellent written communication skills;

• At least 1 year of experience in copywriting, with a portfolio showcasing work in marketing, social media, and content creation.

• Fluent in English, both written and spoken, for creating content aimed at international audiences.

• Proven ability to write compelling and selling marketing texts, including copy for advertisements, landing pages, newsletters, and social media.

• Strong content creation skills, including generating ideas for posts, stories, and scripts for video content.

• Attention to detail, ensuring accuracy, consistency, and relevance in all published materials.

• Knowledge of current industry trends, particularly in IT and education, with the ability to integrate new topics and insights into content.

• Strong collaboration skills, able to work closely with team members and other departments to align content with overall marketing strategies and goals.

• Experience in analyzing content performance (e.g., engagement, conversions) and making data-driven improvements to enhance content effectiveness.

• Proactive approach to improving content quality and staying updated on trends and developments in IT and education.

• Organizational skills, with the ability to manage multiple content projects and meet deadlines consistently.

• Previous experience in an educational or IT-related environment is a bonus.

• Working from any part of the world;

• A real startup atmosphere and flat hierarchy - your ideas are important and listened to!

• A warm customer base that is interested in our product;

• Friendly team, ready to help at anytime;

• Structured onboarding- tools and training to make the adaptation process comfortable;

• Flexible and independent working - when and where you want!

• Service contract work;

• Free training on all Education Center products for you and close relatives - a great opportunity to grow and develop.

Originally posted on Himalayas