Director of Customer Acquisition
Job Description
Jetpack is looking for an experienced Marketing leader to create and implement strategies to acquire, convert, and monetize customers. We want this candidate to have deep marketing knowledge and understand how to diagnose and execute mechanics that drive growth. As a marketing leader, this person will need to act as an individual contributor as well as work with other marketers to maximize impact.
Key Responsibilities:- Optimizing new user flows from host partners to increase free-to-paid conversion rate
- Creating and scaling new paid media campaigns across platforms, campaign types, and targeting methods
- Growing organic website traffic and conversion by leveraging new content and other organic acquisition strategies
- Leveraging plugin listings to increase acquisition from key WordPress entry points
- Expanding revenue via targeted upsell and incentive uplift of our free user base
- Generating insights to improve creative across customer touchpoints
- Discovering new sources of growth by testing new ads, funnels, and marketing channels
Love solving problems and discovering opportunities to help people succeed
- Marketing Strategy – Understanding the levers of a scaling business. You’re able to identify and analyze key metrics and prioritize strategies to escalate growth in new users and paid conversions.
- Acquisition Channels – Developing and scaling paid and organic campaigns across any channel, including SEM, paid social, video, and display. You’re excited to test into new channels and new technologies to find growth.
- Analytical Capabilities – Owning the measurement framework of how our growth strategies impact the business. You’re very comfortable analyzing data from multiple sources to generate insights. You will report on performance to leadership, measure attribution, measure estimated vs. actualized impact, and overall incremental impact to the Jetpack business.
- Communication – Writing with an understanding of your audience. You will need to gain support for your ideas with leadership, get the team on board, as well as write compelling copy for landing pages, ads, and emails.
- Leadership - Mentors the team for continued professional development. Uplifts the morale of the team with a positive mentality.
- Project Management - Developing systems for accountability across teams and driving initiatives forward to completion. Measuring and reporting on estimated vs. actualized impact.
- Knowledge of WordPress: Understanding and knowledge of the WordPress ecosystem is a plus, including having built websites on the WordPress platform, being a member of the WordPress community, and/or understanding the various products and tools within the Automattic portfolio.
- Are excited to be a leader on a small team with a huge opportunity to scale
- Want to work in a remote-first culture that prioritizes results instead of time spent at a desk or sitting in meetings.
- Want the space to think big, set your own roadmap, and deliver
- Love solving problems and discovering opportunities to help people succeed
Read more about our compensation philosophy and benefits.
About Automattic
We are the people behind WordPress.com, WooCommerce, Tumblr, Simplenote, Jetpack, Longreads, Day One, PocketCasts, and more. We believe in making the web a better place.
We’re a distributed company with more than 1900 Automatticians in 96 countries speaking 120+ different languages. And, even more than growth and profitability (although we’re plenty profitable), above all, we’re driven by a mission: We democratize publishing and commerce so anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or country.
We believe in Open Source, and the vast majority of our work is available under the GPL.
Diversity, Equity, & Inclusion at AutomatticWe’re improving diversity in the tech industry. At Automattic, we want people to love their work and show respect and empathy to all. We welcome differences and strive to increase participation from traditionally underrepresented groups. Our DEI committee involves Automatticians across the company and drives grassroots change. For example, this group has helped facilitate private online spaces for affiliated Automatticians to gather and helps run a monthly DEI People Lab series for further learning. DEI is a priority at Automattic, though our dedication influences far more than just Automatticians: We make our products freely available and translate our products into and offer customer support in numerous languages. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices.
Automattic is a Most Loved Company and Disability Confident Committed. (Here’s what that might mean for you.) Learn more about our dedication to diversity, equity, and inclusion and our Employee Resource Groups.
Salary & Benefits
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