Growth Content Associate

The Growth Content Associate will play a crucial role in managing our social media presence, creating engaging content, supporting our CRM efforts, and contributing to our overall marketing strategy. The ideal candidate is a social media native with a flair for creativity and a strong analytical mindset.

• Content Creation & Distribution: Develop and share engaging content across social media platforms with the goal of reaching millions, not just maintaining a pretty feed.

• Social Ad Monitoring: Track and respond to comments on social ads to enhance conversion rates (CVR).

• Community Building: Establish and manage a Facebook community, fostering engagement and growth.

• Ad Creation & Management: Create ads and collaborate with content partners to ensure high-quality ad production.

• Blog Writing: Contribute 1-2 blog articles per week that are insightful and engaging.

• Competitor Research: Conduct research to stay ahead of industry trends and identify opportunities.

• Influencer Collaboration: Identify potential influencers to work with and manage these relationships.

• Social Media Expertise: Proficient in managing social media platforms and engaging with online communities.

• Graphic Design: Skilled in Photoshop and Canva for creating visually appealing content.

• Video Editing: Experience with InShot, CapCut, or similar video editing apps for quick content production.

• CRM Knowledge: Familiarity with Salesforce Marketing Cloud is highly desirable as 30% of the role involves supporting CRM activities.

• Passionate About Dogs: A dog person through and through.

• Educational Background: Holding a degree or concentration in Marketing, Business, or Economics with a track record of excellent grades.

• Experienced: 2-4 years of work experience post-university.

• Entrepreneurial: Creative in problem-solving and interested in starting or having started your own business.

• Social Media Savvy: Understanding content that engages audiences and able to spot trends, with a track record of success in applying your unique twist.

• Content Creator: Skilled in producing quality content and editing pictures/videos on your phone. A personal social media following is a plus!

• Curious & Creative: Interested in using AI tools like ChatGPT to enhance content production.

• Customer-Centric: Naturally inclined towards marketing and solving customer problems, willing to get hands dirty.

• Analytical: Able to create business cases for your ideas, proficient in basic Excel formulas, and familiar with marketing metrics like CAC and ROI.

• Email Marketing Proficient: Experienced in email marketing, with knowledge of Salesforce Marketing Cloud being a significant advantage.

• Data Savvy: Comfortable with basic data analytics and proficient in Excel/Google Sheets.