Social Media and Digital Marketing Specialist

Are you a TikTok guru who lives and breathes social media and spends afternoons immersed in Reddit threads? Do you excel at using social trends and audience insights to inform strategies for other digital channels like SEM? Do you want to leverage your skills to drive growth and raise awareness for services that transform lives? Join us at Bierman Autism Centers as our Social Media and Digital Marketing Specialist!

In this role, you'll be at the heart of our digital marketing efforts, working alongside our VP of Marketing and agency partners. You'll develop, manage, and optimize strategies for our social media channels, SEM/SEO, and email marketing. Your work will drive demand for our therapy services, support recruitment efforts, and enhance our brand’s digital presence across multiple platforms.

You'll be crafting and executing innovative marketing campaigns for both new and existing centers, helping to attract clients and top talent alike. If you're a creative and strategic thinker with a knack for social media and digital marketing, we want you to help us make a meaningful impact.

• Proven social media experience, including expertise in creating platform-specific content and real-time content adjustment
• Exceptional written and verbal communication abilities, with a talent for authentic storytelling.
• Comfort collaborating with cross-functional teams, external partners, and nurturing community relationships.
• Strong attention to detail, organizational prowess, and a data-driven mindset.
• Thrive in a fast-paced, deadline-driven environment, adapting quickly to changes.
• Effective decision-making and problem-solving skills.
• Stay updated with the latest social media trends and tools.
• Enjoy a fun, team-oriented environment
• Embrace the flexibility of remote work (sweatpants optional!).

Digital Marketing Support:

- Social Media (focus area):

• Develop and execute a strategic social media plan tailored to each platform to increase brand awareness, attract clients, recruit employees, and foster relationships with referral sources.
• Create and manage high-quality, engaging content (text, images, videos) aligned with our brand voice and image, using the latest trends and tools to encourage authentic engagement.
• Schedule content, engage with the community, track performance, conduct A/B testing, and integrate new trends into our content strategy.

- Paid and Organic Campaigns:

• Assist VP of Marketing with managing Google Ads, SEO, YouTube, Spotify, and CTV campaigns, with agency support.
• Support the optimization of paid and organic digital marketing channels, assisting in content and creative development as needed.

- Email Marketing:

• Develop and execute targeted email campaigns, including drip campaigns, e-newsletters, internal/external communications, and center event promotions.
• Segment email lists based on demographic data, behavioral patterns, and preferences to deliver personalized communications.
• Conduct A/B testing, analyze metrics, and optimize campaigns regularly.

Project Management and Strategy Execution:

• Coordinate and execute projects for the VP of Marketing and Director of Communications and Engagement, ensuring smooth collaboration between departments, vendors, and agencies.
• Support client acquisition, recruitment, and internal/external communications by implementing marketing tactics, managing content across platforms, and adhering to deadlines.
• Regularly update website, intranet, and online business listings on platforms like Google and Apple Business.
• Provide thought leadership on marketing technologies, support digital marketing projects, compile data for monthly reports, and monitor campaign effectiveness.

Employee Advocacy and Engagement:

• Support the execution and management of employee advocacy and social amplification efforts.
• Assist with creating and distributing internal communications, managing milestone and recognition initiatives.

• Bachelor’s degree in marketing, communications, or related field.
• Minimum 3 years of proven experience in marketing or communications, emphasizing digital marketing and content creation.
• Social Media experience (paid and organic) across platforms like TikTok, Facebook, LinkedIn, Instagram and Reddit
• Effective project management and multitasking abilities.
• Excellent communication and organizational skills.
• Detail-oriented with proficiency in data analysis and reporting.
• Proficient in Google Suite, MS Word, Excel, PowerPoint, and web-based applications

• Background in Healthcare or Education/children-related fields
• Familiarity with project management tools, like Click-up and email marketing platforms, such as ActiveCampaign, and CRMs
• Experience with WordPress, or similar CMS, and basic graphic design skills
• Knowledge of Paid Search, SEO and/or Email Marketing (agency experience preferred)
• Proficiency in HTML, Google Analytics, Hootsuite and marketing automation tools
• Certification in digital marketing or related disciplines is a plus.

• Flexibility and Remote Work: Enjoy the convenience, flexibility and autonomy of remote work while making a meaningful impact.
• Engaging and Supportive Culture: Embrace our entrepreneurial and open culture that values teamwork, collaboration, and continuous improvement. Experience a work environment that celebrates purpose-driven initiatives and collective achievements.
• Professional Growth Opportunities: Benefit from training, mentorship, and opportunities to expand your skills and knowledge within Marketing and the behavioral healthcare industry. We’re committed to your professional development.
• Competitive Compensation and Comprehensive Benefits:

- Comprehensive benefits package, starting day 1

- Short and long-term disability insurance

Join us in making a difference! Apply now!

Job Type: Exempt, Full-Time

Our goal is to fuse science and learning to accelerate progress and transform lives. We were established in 2006 with a simple focus on providing excellent therapy for children with autism and building a unique and fun environment for team members and children to thrive. We live by the culture we’ve created and our core values: to create a fun and stimulating learning environment, empower individuals and treat them with kindness, integrity, and respect, never sit still, achieve, and continuously raise the bar, team above the individual, build a sustainable organization that leaves a meaningful impact on lives, and adhere to our core principles without compromise. Together, we change lives.

Bierman Autism Centers values diversity in the workplace. The company provides equal opportunity for employment and promotion to all qualified employees and applicants on the basis of experience, training, education, and ability to do the available work without regard to race, religion, color, age, sex/gender, sexual orientation, national origin, gender identity, disability, marital status, veteran status, genetic information, ancestry, or any other status protected by law.

Furthermore, Bierman Autism Centers is committed to providing an equal opportunity workplace that is free of discrimination and harassment based on national origin, race, color, religion, gender, ancestry, age, sexual orientation, gender identity, disability, marital status, veteran status, genetic information, or any other status protected by law.

As an equal opportunity employer, Bierman Autism Centers does not discriminate against qualified individuals with disabilities. If you require a reasonable accommodation as a candidate for employment, please inform a member of the Talent Acquisition team.