Senior Demand Generation Manager
Job Description
We’re one of the most popular commerce platforms on the web, powering millions of stores, including our own at woocommerce.com. In fact, one in five online stores are powered by WooCommerce, including the Bjork’s official store, and the New Zealand All Blacks rugby team’s official store.
As part of the Automattic family, WooCommerce is fully distributed with no physical offices. The flexibility and autonomy that come with working from home are in our DNA: we provide benefits and resources to support your growth while doing your best work from anywhere in the world. We have a huge footprint, but we’re a small company. That means everyone here has the opportunity to make a visible, profound, and lasting difference, while helping the store owners that rely on WooCommerce every day.
Our team is growing and we’re looking for an experienced marketer to oversee our demand gen strategy and campaigns.
This role is strategic, data-driven, and growth-oriented. You’ll be the driving force behind building systematic marketing programs that propel customers through our acquisition funnel. Collaboration is key to success in this role: you’ll work closely with Marketing Operations, Creative Comms, inhouse and external channel experts, Customer Marketing, and Sales in order to execute. The ideal candidate effortlessly combines strategy with a keen knowledge of digital channels and marketing automation platforms to capture high-quality leads.
Key responsibilities include:- Building an efficient, full-funnel demand generation engine, bespoke to each of our key audience segments.
- Collaborating with our channel experts to create multi-channel campaigns (email, content, social media, paid advertising, etc.) that generate awareness and capture leads.
- Crafting highly personalized ABM strategies: identifying key accounts and implementing comprehensive lead-nurture programs.
- Providing insightful reporting on funnel performance at a regular cadence.
- Setting annual budgets and targets for our demand generation efforts.
- Implementing and continuously improving marketing pipeline health.
- Coordinating cross-functional efforts to launch and optimize campaigns and nurture flows.
- Continuous experimentation to improve performance, exploring new channels and tactics, and optimizing landing pages.
- Demand gen: 6+ years experience building and scaling inbound and outbound demand generation strategies, and are comfortable leading both. Includes proven experience generating high-quality leads for B2B organizations.
- Digitally savvy: Comprehensive knowledge of digital marketing channels/platforms (email, content, social media, paid advertising, etc.) and how these are used in the context of demand generation.
- Analytical: Ability and desire to use data/metrics to make strategic decisions and effectively align marketing efforts with the sales team’s goals and objectives. Includes experience setting budgets and targets for demand generation efforts.
- Detail oriented: Strong attention to detail and commitment to operational excellence in execution.
- Project management: Able to prioritize and manage multiple projects concurrently, clearly communicating goals and progress along the way. You take a hands-on approach to getting things done and hold yourself and others accountable.
Salary range: $120,000-$170,000 USD - Please note that salary ranges are global, regardless of location, and we pay in local currency.
We are searching for high-caliber candidates with the skills and qualities to have a net positive for Automattic. Pay will reflect the potential contribution and the impact you can bring, which may, in some cases, go beyond the range stated for the right candidate.
This isn’t your typical work-from-home job—we are a fully-remote company with an open vacation policy. Read more about our compensation philosophy. To see a full list of benefits by country, consult our Benefits Page. And check out these links to learn more about How We Hire and What We Expect from Ourselves.
We are the people behind WordPress.com, WooCommerce, Tumblr, Simplenote, Jetpack, Longreads, Day One, Pocket Casts, and more. We believe in making the web a better place.
We’re a distributed company with more than 1700 Automatticians in 92 countries speaking 110+ different languages. And, even more than growth and profitability (although we’re plenty profitable), above all, we’re driven by a mission: We democratize publishing and commerce so anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or country.
We believe in Open Source, and the vast majority of our work is available under the GPL.
Diversity, Equity, Inclusion at AutomatticWe’re improving diversity in the tech industry. At Automattic, we want people to love their work and show respect and empathy to all. We welcome differences and strive to increase participation from traditionally underrepresented groups. Our DEI committee involves Automatticians across the company and drives grassroots change. For example, this group has helped facilitate private online spaces for affiliated Automatticians to gather and helps run a monthly DEI People Lab series for further learning. DEI is a priority at Automattic, though our dedication influences far more than just Automatticians: We make our products freely available and translate our products into and offer customer support in numerous languages. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices.
Automattic is a Most Loved Company and Disability Confident Committed. (Here’s what that might mean for you.) Learn more about our dedication to diversity, equity, and inclusion and our Employee Resource Groups.
Originally posted on Himalayas
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