Sr. CRO Specialist (she/he/they)

About Trafilea

Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.

Marketing @ Trafilea: Work across multiple brands, leverage data-driven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.

Our intimate apparel Brands: Shapermint, Truekind and Shapermint Essentials.

Our beauty Brands: Revel Beauty and The Spa Dr.

Our content and subscription Brand: The BodCon.

Build your career in Marketing as an Sr CRO Specialist to lead the implementation and analysis of Conversion Rate Optimization (CRO) initiatives across various digital platforms. This individual will leverage technical expertise to set up and manage tests effectively, interpret test results, and provide actionable insights to drive continuous optimization and improvement of key conversion metrics. Through collaboration with cross-functional teams, the Senior CRO Specialist will play a critical role in enhancing user experience, maximizing conversion rates, and ultimately driving revenue growth for the organization.

Expected outcomes & responsibilities

• Be part of the Retention-Store/Subscriptions squads acting as an expert within our optimization metrics and working on the brainstorming and management of test ideas backlog.
• Expand CRO capabilities and process cross-company to enable activation and retention teams to better outline experiments and growth strategies (Email Marketing, Coupon Strategies, Shapermint Club, Loyalty Program, Referral, Stores, Checkouts, App, etc).
• Develop the web testing and personalization strategy and roadmap; Develop and implement cross-teams the entire testing process from beginning to end and from ideation through analysis and retrospectives.
• Stay updated on industry best practices and emerging trends in CRO.
• Establish a culture of experimentation and continuous improvement within the organization.

Requirements

• 4+ years of experience in the CRO or A/B testing fields
• Ability to work independently, as well as productively partnering with cross-functional teams to meet objectives.
• Ability to understand consumer behavior relying on quali and quanti analysis.
• Strong data analysis skills with the ability to see the big picture and deep-dive
• A customer-centric, analytical, and ROI-based approach to all decision-making.
• Creative and relentless problem-solver.

What We Have to Offer

• Collaborate with world-class talents in a data-driven, dynamic, energetic work environment.
• Opportunity to grow and develop both professionally and personally.
• Safe space to be who you truly are, with a commitment to diversity, equity, and inclusion.
• Openness to new ideas and initiatives.
• Great benefit package including remote work, 15 working days of paid holidays, Learning subsidy and more!

We've been recognized by Forbes and FlexJobs as one of the Top 25 Companies for Remote Workers.

Originally posted on Himalayas